The future of nicotine enjoyment starts here.

Lucy was founded by former smokers who were dissatisfied with the traditional nicotine options available and agreed there had to be a better way.

Made for people, not patients.

We used innovations in chemistry and flavor science to create a tobacco alternative that tastes and feels amazing.

There for you when you need it.

When you’re first transitioning, your day is filled with moments when you would normally reach for a cigarette.

Alan C.

Quit smoking 11/22/18

We’re in this together.

Flipping to Lucy nicotine can be an emotional rollercoaster. Talking to other people who have done the same can make it feel less overwhelming.

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