The future of nicotine enjoyment starts here.

Lucy was founded by 2 former smokers who were dissatisfied with the traditional nicotine replacement options available and agreed there had to be a better way.

Made for people, not patients.

Old-style nicotine gums were designed as medicines. They weren’t formulated with the user experience in mind. Lucy used innovations in chemistry and flavor science to create an alternative that tastes and feels great. So, you’ll actually enjoy using it.

There for you when you need it.

When you’re first making the switch, your day is filled with moments when you would normally reach for a cigarette.

Alan C.

Quit smoking 11/22/18

We’re in this together.

Making the switch to a cleaner form of nicotine can be an emotional rollercoaster. Talking with other people who are making the switch makes it feel less overwhelming. We want to create a supportive platform for people to connect and together, take it one piece at a time.

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