Nicotine For
Normal People

Intelligent nicotine choices
for every day, for everyone.

Shop Intelligent Nicotine

Get started with the hits.

CHOOSE YOUR OWN NICOTINE ADVENTURE WITH OUR MOST POPULAR FLAVORS AND STRENGTHS:

Choose your own
nicotine adventure:

GET STARTED WITH OUR MOST POPULAR FLAVORS AND STRENGTHS.

Breakers
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Breakers

$39.99

4mg / Mint

Breakers LE
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Breakers LE

$46.99

4mg / Variety

Pouches
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Pouches

$39.99

12mg / Mango

Gum
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Gum

$39.99

4mg / Cinnamon

Uniquely hydrating
nicotine pouches.

Discover Breakers
Take a break
through.

Uniquely hydrating
nicotine pouches.

Discover Breakers
Made for your nicotine routine.
Whether you use nicotine to enhance focus, boost your energy, or relax - there’s a Lucy perfect for you.
Always tobacco-free.
No matter how big the Lucy party gets, one thing’s for certain: tobacco will never be on the guest list.
Intelligently designed.
This modern nicotine landscape can feel like the Wild West - but we’re scientists, not cowboys.
Made for your new
nicotine routine.
Whether you use nicotine to enhance focus, boost your energy, or relax - there’s a Lucy perfect for you.
Always
tobacco-free.
No matter how big the Lucy party gets, one thing’s for certain: tobacco will never be on the guest list.
Intelligently
designed.
This modern nicotine landscape can feel like the Wild West - but we’re scientists, not cowboys.
Breakers

The Breakers.

Break up with your dusty gas station pouches. Discover a unique hydrating surprise inside every Breakers pouch.

Choose Breakers
Choose Flavor & Strength
Pouches

The Pouches.

Lucy Pouches pack up to 12mg nicotine. They’re sure to satisfy even the most demanding nicotine routines.

Choose Pouches
Choose Flavor & Strength
Gum

The Gum.

An old-school classic with upgraded flavor and texture. Nicotine gum for a new generation of chewers.

Choose Gum
Choose Flavor & Strength
Lozenge

The Lozenge.

Short on space? Our little lozenges are small in size but big in nicotine satisfaction.

FDA APPROVED FOR
SMOKING CESSATION
Choose Lozenge
Choose Flavor
The intense flavor you get is unlike any other pouches that I've tried. And I really like that you get the nicotine without getting the tobacco.
Theo D.
Customer since Nov. 2021
My favorite thing about Breakers is the anonymity. Being able to have a nicotine pouch lowkey in a situation that I couldn't vape is just really nice.
Jakob E.
Customer since Aug. 2021
Lucy truly is the best tasting nicotine gum available. Instant nicotine disbursement and the flavor lasts the whole time.
Daniel G.
Customer since Mar. 2020