Why Lucy?

Welcome to Lucy, where no one is going to shame you for your love of nicotine (we get it, it’s super annoying). You’re an adult and you can make responsible choices.


But for too long, it’s been hard to make responsible choices around nicotine. We’ve been there - feeling like every available option came with major compromises.


What we wanted was simple: Nicotine products for adults like us, who take their everyday routines seriously, but aren’t satisfied with everyday solutions.


Who use nicotine to focus better, think deeper, chill out smoother, and inspire creativity.


Who knew there had to be a better way.


In short, a nicotine routine that we could feel good about.


So we created Lucy.