Guilt Free Nicotine

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Warning: This product contains nicotine. Nicotine is an addictive chemical.
Warning: Product contains nicotine.

Lucy is designed to satisfy, without leaving you smelling like an ashtray.

Clean nicotine
Lucy is designed to satisfy, without leaving you smelling like an ashtray.

You can use Lucy anywhere you can chew gum. Maybe it’s time to book that flight?

Use anywhere
You can use Lucy anywhere you can chew gum. Maybe it’s time to book that flight?

Lucy is shipped to your door every month, so you always have it when you need it.

Convenient
Lucy is shipped to your door every month, so you always have it when you need it.

Lucy’s flavor system is engineered to match the release of nicotine, so it stays delicious for as long as you chew it.

Tastes amazing
Lucy’s flavor system is engineered to match the release of nicotine, so it stays delicious for as long as you chew it.
Goes outside for some fresh air and actually breathes in fresh air. #LucyWin
Lucy is designed to satisfy, without leaving you smelling like an ashtray.
Clean nicotine
Lucy is designed to satisfy, without leaving you smelling like an ashtray.
You can use Lucy anywhere you can chew gum. Maybe it’s time to book that flight?
Use anywhere
You can use Lucy anywhere you can chew gum. Maybe it’s time to book that flight?
Lucy is shipped to your door every month, so you always have it when you need it.
Convenient
Lucy is shipped to your door every month, so you always have it when you need it.
Lucy’s flavor system is engineered to match the release of nicotine, so it stays delicious for as long as you chew it.
Tastes amazing
Lucy’s flavor system is engineered to match the release of nicotine, so it stays delicious for as long as you chew it.

Taste the difference.

Our Flavor Chemists developed 3 signature flavors that taste amazing and cover up the harshness of nicotine. Learn more about the science behind Lucy.
Switching to Lucy is as easy as chewing (and parking.)
01
Chew
Chew Lucy about 10 times. If it starts to tingle or tastes peppery, it’s time to park it.
02
Park
Place Lucy on your gum. This allows for effective release of nicotine into your bloodstream.
03
Repeat
Once the tingling fades, start the process again to activate the nicotine release.

WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...
WHAT PEOPLE ARE SAYING ABOUT SWITCHING TO LUCY...

I'm kicking myself for the amount of money that I spent on vapes and cigarettes before switching to Lucy.
Ally T.
For me, it's really important to try something before sticking to it. That way I know that it's gonna be effective, I know that I'm gonna enjoy it.
Timothy E.
I don't like not knowing what’s inside my cigarettes. How can you feel comfortable with something that you're not even aware of?
Janel B.

Lucy is there for you when you need it.
Like right after dinner.

FAQ's

Q: How much nicotine does Lucy contain?
A: Each piece of Lucy contains 4mg of pharmaceutical grade nicotine.
Q: Who should use Lucy?
A: Lucy is intended exclusively for current adult tobacco users looking to make the switch to a clean, tobacco-free nicotine alternative.
Q: How do you use the product?
A: Please see our detailed section above on how to use Lucy which covers the three step process of Chew, Park, and Repeat.
Q: Where is Lucy manufactured?
A: Lucy is made in the USA with American and some imported European ingredients.
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The Science Behind Lucy
Nicotine Resinate
Flavor System
Gum Base
Coating
pH Adjusters
Purpose Maximized buccal absorption through controlled nicotine release. Formulated to match the release of nicotine in order to fully mask and outlast the harsh nicotine mouthfeel. Synthetic gum base provides just the right amount of elasticity and hardness. Ensures freshness and creates the initial burst of flavor. Once you dissolve the crisp outer coating it’s time to park it. Customized buffering system maximizes nicotine intake.
The Lucy Difference More nicotine is absorbed into the bloodstream instead of by the GI tract, where it becomes inactivated and may cause heartburn. Modern flavors that you’ll look forward to chewing with no added sugar or aspartame. Longer sustained enjoyment and an overall better chew. We use American made ingredients like maltitol and acacia to give Lucy a perfectly crisp outer layer. 90% of the nicotine released is absorbed by the mouth.
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Nicotine Resinate
Purpose
Maximized buccal absorption through controlled nicotine release.
The Lucy Difference
More nicotine is absorbed into the bloodstream instead of by the GI tract, where it becomes inactivated and may cause heartburn.
Flavor System
Purpose
Formulated to match the release of nicotine in order to fully mask and outlast the harsh nicotine mouthfeel.
The Lucy Difference
Modern flavors that you’ll look forward to chewing with no added sugar or aspartame.
Gum Base
Purpose
Synthetic gum base provides just the right amount of elasticity and hardness.
The Lucy Difference
Longer sustained enjoyment and an overall better chew.
Coating
Purpose
Ensures freshness and creates the initial burst of flavor. Once you dissolve the crisp outer coating it’s time to park it.
The Lucy Difference
We use American made ingredients like maltitol and acacia to give Lucy a perfectly crisp outer layer.
pH Adjusters
Purpose
Customized buffering system maximizes nicotine intake.
The Lucy Difference
90% of the nicotine released is absorbed by the mouth.
Warning: This product contains nicotine. Nicotine is an addictive chemical. Dismiss
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