What this Privacy Policy Covers

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. "Personal Data" means any information that identifies or relates to a particular individual and also includes information referred to as "personally identifiable information" or "personal information" or "sensitive personal information" under applicable data privacy laws, rules or regulations.

This Privacy Policy does not cover the practices of companies we don't own or control or people we don't manage.

Personal Data

Categories of Personal Data We Collect

This chart details the categories of Personal Data that we collect and have collected over the past 12 months:

Our Commercial or Business Purposes for Collecting Personal Data

Providing, Customizing and Improving the Services

• Processing orders or other transactions; billing
• Providing you with the products, services or information you request
• Meeting or fulfilling the reason you provided the information to us
• Providing support and assistance for the Services
• Improving the Services, including testing, research, internal analytics and product development
• Personalizing the Services, website content and communications based on your preferences
• Doing fraud protection, security and debugging
• Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws

Applicable laws include: the California Consumer Privacy Act (CCPA), Connecticut Data Privacy Act (CTDPA), Iowa Consumer Data Protection Act (ICDPA), Montana Consumer Data Privacy Act (MCDPA), Nebraska Data Privacy Act (NDPA), New Hampshire Privacy Act (NHPA), New Jersey Privacy Act (NJPA), Oregon Consumer Privacy Act (OCPA), Texas Data Privacy and Security Act (TDPSA), and Virginia Consumer Data Protection Act (VCDPA) (collectively, the "State Privacy Laws").

Marketing the Services

• Marketing and selling the Services
• Showing you advertisements, including interest-based, online cross-context behavioral or targeted advertising

Corresponding with You

• Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Lucy Goods or the Services
• Sending emails and other communications according to your preferences

Other Permitted Purposes for Processing Personal Data

In addition, each of the above referenced categories of Personal Data may be collected, used, and disclosed with the government, including law enforcement, or other parties to meet certain legal requirements and enforcing legal terms including:

• Fulfilling our legal obligations under applicable law, regulation, court order or other legal process
• Preventing, detecting and investigating security incidents and potentially illegal or prohibited activities
• Protecting the rights, property or safety of you, Lucy Goods or another party
• Enforcing any agreements with you
• Responding to claims that any posting or other content violates third-party rights
• Resolving disputes

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice or obtaining your consent.

Categories of Sources of Personal Data

We collect Personal Data about you from the following categories of sources:

You

When you provide such information directly to us:

• When you create an account or use our interactive tools and Services
• When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires
• When you send us an email or otherwise contact us

When you use the Services and such information is collected automatically:

• Through Cookies (defined in the "Tracking Tools, Advertising and Opt-Out" section below)
• If you use a location-enabled browser, we may receive information about your location and mobile device, as applicable

Public Records

• From the government and only if required for age verification

Vendors

• We may receive certain information about you from vendors that conduct age verification

How We Disclose Your Personal Data

We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a "sale" of your Personal Data. For more information, please refer to the state-specific sections below.

Service Providers

These parties help us provide the Services or perform business functions on our behalf. They include:

• Hosting, technology and communication providers
• Analytics providers for web traffic or usage of the site
• Security and fraud prevention consultants
• Support and customer service vendors
• Product fulfillment and delivery providers
• Payment processors

Our payment processing partner Stripe, Inc. ("Stripe") collects your voluntarily-provided payment card information necessary to process your payment. Please see Stripe's privacy policy for information on its use and storage of your Personal Data.

Advertising Partners

These parties help us market our services and provide you with other offers that may be of interest to you. They include:

• Ad networks
• Marketing providers

Legal Obligations

We may disclose any Personal Data that we collect with third parties in conjunction with any of the activities set forth under "Other Permitted Purposes for Processing Personal Data" section above.

Business Transfers

All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part).

Data that is Not Personal Data

We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and disclose it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not disclose such data in a manner that could identify you.

Tracking Tools, Advertising, and Opt-Out

The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, "Cookies") to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services.

Cookies are small pieces of data – usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).

Please note that because of our use of Cookies, the Services do not support "Do Not Track" requests sent from a browser at this time.

Types of Cookies We Use

Essential Cookies

Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.

Functional Cookies

Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Performance/Analytical Cookies

Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services' content for those who engage with our advertising.

For example, Google LLC ("Google") uses cookies in connection with its Google Analytics services. Google's ability to use and disclose information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google's use of Cookies by visiting the Google advertising opt-out page or the Google Analytics Opt-out Browser Add-on.

Retargeting/Advertising Cookies

Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below titled "Information about Interest-Based Advertisements."

Managing Your Cookie Preferences

You can decide whether or not to accept Cookies through your internet browser's settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.

To find out more information about Cookies generally, including information about how to manage and delete Cookies, please visit www.allaboutcookies.org.

Information about Interest-Based Advertisements

We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors ("Interest-Based Ads").

Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users' activities across time and unaffiliated properties, including when you leave the Services.

To accomplish this, we or our service providers may deliver Cookies, including a file (known as a "web beacon") from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

Data Security

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data.

You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account.

Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

Data Retention

We retain Personal Data about you for as long as necessary to provide you with our Services or to perform our business or commercial purposes for collecting your Personal Data. When establishing a retention period for specific categories of data, we consider who we collected the data from, our need for the Personal Data, why we collected the Personal Data, and the sensitivity of the Personal Data.

In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

For example:

• We retain your payment data for as long as we need to process your purchase or subscription.
• We retain your device/IP data for as long as we need it to ensure that our systems are working appropriately, effectively and efficiently.
• We retain your age verification status for as long as your customer account exists.

Personal Data of Children

As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data from children under 18 years of age; and we generally do not permit individuals under 21 years of age to access our Services.

If you are under the age of 21, please do not attempt to register for or otherwise use the Services or send us any Personal Data.

If we learn we have collected Personal Data from an individual under 21 years of age, we will delete that information as quickly as possible. If you believe that an individual under 21 years of age may have provided Personal Data to us, please contact us at help@lucy.co.

U.S. State Privacy Rights

If you reside in certain U.S. states such as California, Colorado, Connecticut, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Virginia you may have certain rights afforded to you (as described below) depending on your state of residence. Please see the 'Exercising Your Rights under U.S. State Privacy Laws' section below for instructions regarding how to exercise these rights.

Please note that we may process Personal Data of our customers' end users or employees in connection with our provision of certain services to our customers. If we are processing your Personal Data as a service provider, you should contact the entity that collected your Personal Data in the first instance to address your rights with respect to such data.

Please note that your rights may be subject to certain conditions or exceptions in accordance with applicable U.S. State Privacy Laws. If you have any questions about this section or whether any of the following rights apply to you, please contact us at help@lucy.co.

Your Rights

• Access: You may have the right to request confirmation of or access to the Personal Data that we process about you. You can also request access to a portable copy of your Personal Data. If you are an Oregon resident, you also have the right to request a list of specific third parties, other than natural persons, to which we have disclosed your Personal Data.
• Deletion: You may have the right to request that we delete the Personal Data that we have collected about you.
• Correction: You may have the right to request that we correct any inaccurate Personal Data we have collected about you.
• Portability: You may have the right to request a copy of your Personal Data in a machine-readable format, to the extent technically feasible.

"Selling," "Sharing," or "Targeted Advertising"

Depending on your state of residence, you may have the right to opt out from the "sale," "share," or disclosure of your Personal Data for the purposes of targeted advertising. These or similar terms may be defined differently depending on the applicable U.S. State Privacy Law.

You have the right to opt-out of the sale or share of your Personal Data by following the instructions in the "Exercising Your Rights under U.S. State Privacy Laws" section. Once you have submitted an opt-out request, we will not ask you to reauthorize the sale of your Personal Data for at least 12 months.

As described in the "Tracking Tools, Advertising and Opt-Out" section above, certain Cookies placed by third parties into our Services may allow those third parties to collect your Personal Data for targeted advertising purposes. Under certain U.S. State Privacy Laws, this may also constitute a "sale" and/or "share" of your Personal Data. For clarity, when we use the term "sell," we mean for valuable consideration and not for any monetary value.

We sell or share your Personal Data to the following categories of third parties:

• Advertising Partners

Over the past 12 months, we have sold or shared the following categories of your Personal Data to categories of third parties listed above:

• Device/IP Data
• Web Analytics Data

To our knowledge, we do not sell or share the Personal Data of minors under 18 years of age.

Processing of Sensitive Personal Data

As needed, we may reach out to you to provide us with Personal Data that may be deemed "sensitive" under certain U.S. State Privacy Laws ("Sensitive Personal Data"). The categories of Sensitive Personal Data we collect and our purposes for collecting such Sensitive Personal Data is described in the 'Categories of Personal Data We Collect' section above.

Depending on your state of residence, you may either have the right to opt-in, the right to opt-out, or if you are a California resident, the right to limit our use of your Sensitive Personal Data to permitted purposes, by following the instructions in the "Exercising Your Rights under U.S. State Privacy Laws" section.

If you are a California resident, please note that our use and disclosure of Sensitive Personal Data are limited to the permitted purposes set forth in section 7027(m) of the CCPA regulations, including:

1. Performing the services or providing the goods reasonably expected
2. Preventing, detecting, and investigating security incidents
3. Resisting malicious, deceptive, fraudulent, or illegal actions
4. Ensuring physical safety of natural persons
5. For short-term transient use
6. Verifying or maintaining quality or safety of a product or service
7. Collecting or processing Sensitive Personal Data but not for the purpose of inferring characteristics

Therefore, we do not offer a way for you to submit such a request. We do not collect Sensitive Personal Data including Personal Data from a known child under 13 years of age.

Anti-Discrimination

We will not discriminate against you for exercising your rights under applicable privacy laws. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under applicable privacy laws.

However, we may offer different tiers of our Services as allowed by applicable data privacy laws with varying prices, rates or levels of quality of the goods or services you receive related to the value of Personal Data that we receive from you.

Exercising Your Rights under U.S. State Privacy Laws

To exercise the rights described in this Privacy Policy, you or your Authorized Agent (if applicable and as defined below), must send us a request that:

1. Provides sufficient information to allow us to verify that you are the person about whom we have collected Personal Data (such as your Contact or Profile Data), and
2. Describes your request in sufficient detail to allow us to understand, evaluate and respond to it.

Each request that meets both of these criteria will be considered a "Valid Request." We may not respond to requests that do not meet these criteria. We will only use Personal Data provided in a Valid Request to verify your identity and complete your request. You do not need an account to submit a Valid Request.

We will work to respond to your Valid Request within the time period required by applicable privacy laws. We will not charge you a fee for making a Valid Request unless your Valid Request(s) is excessive, repetitive or manifestly unfounded. If we determine that your Valid Request warrants a fee, we will notify you of the fee and explain that decision before completing your request.

Request to Opt-Out of Sale, Share, and/or Targeted Advertising

As applicable, you may opt-out from any "sales," "shares," or targeted advertising through Cookies, by using the following methods:

• By accessing your cookie consent mechanism by accessing your "Cookie Settings" at the bottom left of our website.
• By implementing the Global Privacy Control or similar universal privacy control that is legally recognized by a government agency or industry standard and that complies with applicable State Privacy Laws. The signal issued by the control must be initiated by your browser and applies to the specific device and browser you use at the time you cast the signal. Please note this does not include Do Not Track signals.

Request to Withdraw Consent for or Opt-Out from the Processing of Sensitive Personal Data

Residents of certain states may request to withdraw their consent from our processing of your Sensitive Personal Data depending on the applicable US Privacy State Laws. You can do so by emailing us at help@lucy.co.

Request to Access, Delete, Correct

As applicable, you may submit a Valid Request for your right to access, delete, correct, or obtain a copy of your Personal Data described in this Privacy Policy by emailing us at help@lucy.co.

If you are a California, Colorado, Connecticut, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, or Texas resident, you may also authorize an agent (an "Authorized Agent") to exercise your rights on your behalf. To do this, you must provide your Authorized Agent with written permission to exercise your rights on your behalf, and we may request a copy of this written permission from your Authorized Agent when they make a request on your behalf.

Appealing a Denial

If you are a Colorado, Connecticut, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, or Virginia resident and we refuse to take action on your request within a reasonable period of time after receiving your request in accordance with this section, you may appeal our decision.

In such appeal, you must:

1. Provide sufficient information to allow us to verify that you are the person about whom the original request pertains and to identify the original request (e.g., name, email, most recent shipping address (if any), and date of original data subject request), and
2. Provide a description of the basis of your appeal.

Please note that your appeal will be subject to your rights and obligations afforded to you under the State Privacy Laws (as applicable). We will respond to your appeal within the time period required under the applicable law.

You can submit a Verified Request to appeal by the following methods:

• Email us at: help@lucy.co (title must include "[STATE OF RESIDENCE] Appeal")
• Complete this form and mail it to: Lucy Goods, 2510 E Sunset Road Suite 5 A626, Las Vegas, NV 89120

If we deny your appeal, you have the right to contact the Attorney General of your State.

Other State Law Privacy Rights

California Resident Rights

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties' direct marketing purposes; in order to submit such a request, please contact us at help@lucy.co.

Nevada Resident Rights

If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Data to third parties. You can exercise this right by contacting us at help@lucy.co with the subject line "Nevada Do Not Sell Request" and providing us with your name and the email address associated with your account.

Do Not Track

Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support Do Not Track requests at this time. To find out more about "Do Not Track," you can visit www.allaboutdnt.com.

Contact Information

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at: